Dayta is an exciting new personal data service. Customers will be able to exchange access to their personal data for money, monitor businesses that hold their data and pick and choose which companies have that access. Designed by data protection experts and marketing executives, the new Dayta service will work with businesses looking to increase transparency and trust in their data usage while gaining a closer relationship to their customers. The Dayta mobile app will provide customers with the ability to locate and retrieve all businesses that hold their personal data. From this list, the Dayta service will enable
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source https://www.ccn.com/dayta-a-ground-breaking-new-service-to-monetise-and-protect-your-personal-data
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